Rayz X Topfoxx
I have been so humbled and honored by all of your support during the launch of the RAYZ! I wanted to take a moment and share my full story & experience with you but I wanted to start with a huge THANK YOU for making them such a huge success.
From searching for the perfect sunglass shape unsuccessfully to reaching out to Topfoxx, what started as a dream was coming to life. I’ve been working with Topfoxx for over 3.5 years and have always loved what they stood for: women owned, women empowered & giving the gift of sight to women all over the world with the purchase of their glasses + their glasses are the statement every women needs!
I started by modeling the vixen sunglass with them which was the perfect edgey debut! From there I was able to send in hand drawings and top things I loved about similar styles on the market to seeing a 3D design of the Rayz!
From the 3d design to seeing the sample photos and 360 videos, it was easy tweaks from there. The darkness of the lense was important to me... nothing like not being able to see someones eyes behind their sunglasses to give them that mysterious vibe! The lightweight comfort without losing out on the expensive feel to the weight was also very important. I wanted these glasses to be for all which included comfortability for all!
The edgy black diamond studs and black ombre of the lense were the perfect icing on the cake!
The name RAYZ was an easy one and was picked out before the sunglasses were even a thought. I loved the play off my own name & the idea of wearing RAYZ in the sun.
When it came to styling the shoot, I went with outfits that made me feel EMPOWERED which is what I hope everyone feels when they wear the Rayz… Boss Babe, Queen, Strong, & Bad Ass!
For the day of the shoot we drove up near LA and the first half of the shoot was in this all white studio. Its so cool to see how a blank space like that can be transformed. We had a few outfit changes in the studio and it was there where I got to see and hold the Rayz for the first time ever! After lunch we shot the rest of the looks as this amazing complex that worked perfectly to show that the glasses could range from a dressier business vibe to lounging by the pool & more.
The videographers where so fun and had amazing ideas to get the shots just right.
I’m so happy with how the glasses & the shoot came out!!
The glasses are still in stock & you can use my code RAYA15 to get them if you haven’t yet!